Nature’s Pavilion founders opened our first store under the name of “Colonial Health Food Center” in Kingston, New York.  Dating back to 1961, our vision for the store was to create a neighbor-friendly marketplace for health and wellness products. We were ahead of our time in an era when not as much was known and understood about the benefits of better nutrition, so we sought to make a name for ourselves by offering an ideal shopping experience for our customers, To do that, we created a mission with three main goals that we’ve been following ever since.

First, we would research, find, and sell the highest quality products from around the world that offered proven results. Second, we would share our knowledge gained with our customers and educate them about features and benefits of health foods at all times. Lastly, we would offer real value to shoppers with competitive prices. As our number of satisfied customers grew and word of mouth about our store spread, we earned a reputation for top quality, extensive product selection, value, and unsurpassed customer service. “We are here for a healthier you” became our slogan, and it’s one that our most demanding customers feel is a strong and accurate description of what they experience in our stores.

In 1997 Colonial Health expanded and we renamed ourselves Nature’s Pavilion with the opening of a new store in our hometown of Kingston, New York. In 2001, Nature’s Pavilion branched out with the opening of a second store in Pompton Plains, New Jersey. Over the years, we never lost sight of our original goals and we maintain our mission today as faithfully as ever.

Since we believe everything we sell in our stores should improve Quality of Life, we don’t stop at nutrition and vitamin supplements. We also offer a huge selection of organic dairy products, deli cuts, frozen foods, and fresh produce to satisfy a week’s worth of shopping needs. Nature’s Pavilion has brand name cereals from Kashi, Nature’s Path, Cascadian Farm, and more. We’ve also got organic coffee, organic peanut butter cups, organic chocolate, organic pet needs, organic peanut butter, organic honey, and a wealth of organic and gluten-free baking items that are not easy to find. If you prefer environmentally conscious products, we’ve got you fully covered with non-toxic cleaning supplies as well as paper towels, paper plates, toilet paper, cups, and other household items made from recycled materials.

Currently, Nature’s Pavilion has one of the largest vitamins and supplement section in New Jersey. We have also earned a reputation of being the most friendliest, most knowledgeable and trustworthy place to shop in the area. (Most of our new customers are referrals) To us, our reputation is everything and we work hard to maintain a shopping experience that you expect from a world-class natural food market.

To us, our customers are the most important asset, as without them we cannot exist.  Our customers have come to expect only the best from us and we strive to improve ourselves continuously at every turn.



Our Mission is to promote the well being of individuals in our community by providing them with supreme quality wholesome foods and natural health care products.

We are committed to providing our customers with quality products in a pleasant and comfortable environment. Our goal is to create a business that supports and enhances the health and care of individuals and families in our community.

We are also committed to helping the environment by encouraging recycling and avoiding excessive waste, and facilitating the “Shop Local” movement.

Nature’s Pavilion remains a family-owned business today, and we invite you to look through our website or visit us in person to see how our decades and generations of experience in the business truly makes a better health food shopping experience for you.  We look forward to serving you and the community for many more years to come.

Steve Shah, President and Owner